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ReBranding 101-Keeping it Fresh

What’s it like to refresh a familiar brand? Join the Association for Women in Communications-Santa Barbara chapter as panelists Ana Papakhian (Music Academy), Jaime Eschette (SB Botanic Garden), and Gretchen Lieff (La Lieff Wines) talk about the whys and hows of rethinking their brands and give you some tips for yours.

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