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With more than 1400 businesses located in Downtown Santa Barbara, there are many opportunities to work here. See employment opportunities listed below.

DSBIA Content Marketing Specialist

POSITION TITLE: Content Marketing Specialist
Employer: Downtown Santa Barbara Improvement Association (DSBIA)
Location: 419 State Street Santa Barbara, CA
Employment Type: 15-30 hours per week
Compensation: $18-25/hour

How to Apply:
To apply, email info@downtownsb.org with a cover letter and resume by February 9, 2026 Applications will be reviewed on a rolling basis until the position is filled.

About the Position: The Content Marketing Specialist helps shape and share the story of Downtown Santa Barbara through vibrant, creative content that connects with both locals and visitors. This role is ideal for a community-minded professional with a passion for storytelling, design, and social media. Working closely with the PR and Marketing Coordinator and Executive Director and the Placemaking and Identity Committee, the Content Marketing Coordinator develops content for social media, newsletters, digital platforms, and print materials that inspire and invite people to experience all that Downtown Santa Barbara has to offer.

Responsibilities:

  • Event Staffing and Community Outreach: Support DSBIA events and community outreach activities, including assisting with event setup, staffing event booths, and engaging with the public during community programs.
  • Content Creation: Develop and produce written, visual, and multimedia content for social media, e-newsletters, website, and marketing materials that align with DSBIA’s brand and identity.
  • Social Media Management: Manage daily social media content posting and engagement across all platforms, maintaining an organized content calendar.
  • Graphic Design: Design graphics for social media, digital platforms, print materials, and event promotion using Canva and Adobe Creative Suite tools.
  • Photography and Videography: Capture and edit photos and videos that highlight downtown Santa Barbara businesses, events, and public spaces.
  • Community Engagement Support: Work with local businesses and partners to source content ideas, promote initiatives, and support marketing campaigns.
  • Website Content Updates: Maintain and update website content to ensure accuracy, timeliness, and alignment with marketing goals.
  • Support Marketing Campaigns: Assist with implementing advertising and promotional campaigns developed by the PR and Marketing Coordinator.
  • Administrative and Reporting: Track and report on social media and content engagement metrics.

Qualifications:

  • 1–3 years of experience in content marketing, social media management, or related roles
  • Proficiency in Canva, Adobe Creative Suite, and social media management tools
  • Strong writing, editing, and storytelling skills
  • Experience with photography and videography, including editing
  • Familiarity with website management platforms
  • Highly organized and able to manage multiple projects simultaneously
  • Self-starter with a collaborative, team-oriented mindset
DSBIA Marketing and PR Coordinator

POSITION TITLE: Marketing and Public Relations Coordinator

Employer: Downtown Santa Barbara Improvement Association (DSBIA)
Location: 419 State Street Santa Barbara, CA
Employment Type: Full-time; 40 hours per week
Compensation: $24–28/hour

How to Apply: To apply, email info@downtownsb.org with a cover letter and resume by February 9, 2026 Applications will be reviewed on a rolling basis until the position is filled.

About the Position:

The Marketing and Public Relations Coordinator plays a key leadership role in telling the story of downtown Santa Barbara, helping to build a vibrant and welcoming identity for the district through consistent messaging, creative marketing, and proactive community engagement.

Responsibilities:

  • Brand and Identity Implementation: Lead efforts to implement DSBIA’s new brand and identity across all marketing materials, digital platforms, signage, and public communications in collaboration with the Placemaking and Identity Committee, DSBIA staff team and website developer.
  • Public Information Officer Duties: Serve in support the to Executive Director as the organization’s public information officer, including representing DSBIA in media interviews, public meetings, City Council or advisory board sessions, and other official forums when directed by the Executive Director.
  • Marketing & PR Strategy: Develop and manage comprehensive marketing and public relations strategies that position downtown Santa Barbara as a dynamic and welcoming destination.
  • Content Creation & Social Media Management: Oversee content development and manage all social media platforms, working closely with the Content Marketing Specialist to implement marketing and PR strategies that align with DSBIA’s brand standards and goals.
  • Media Relations: Write and distribute press releases, handle media inquiries, and maintain strong relationships with local and regional media outlets.
  • Advertising & Promotions: Manage advertising contracts, develop promotional materials, and implement campaigns that enhance downtown visibility and community engagement.
  • Event Marketing: Lead marketing efforts for DSBIA-sponsored and district-wide events, including creating marketing materials, coordinating outreach, and ensuring effective on-site branding.
  • Community Engagement: Serve as the primary liaison with local businesses, organizations, and stakeholders to gather content, promote initiatives, and support business engagement.
  • Reporting & Administration: Monitor, track, and report on all marketing and PR efforts, social media engagement, and campaign results.

Qualifications:

  • 2–4 years of experience in marketing, public relations, or communications
  • Proven ability to manage marketing and PR functions independently
  • Proficiency in Canva, Adobe Creative Suite, and social media management tools
  • Strong writing, editing, and verbal communication skills
  • Comfortable with public speaking and conducting media interviews, speaking in front of groups, facilitating meetings, and speaking at City Council or City advisory boards
  • Experience with community engagement and public relations best practices
  • Self-directed, organized, and collaborative with leadership capability
  • Graphic design, photography and videography experience

Benefits:

  • Health insurance (medical, dental, vision)
  • Paid vacation, holidays, and sick leave
  • Professional development opportunities